Can't make it to store? Don't worry. We deliver across the UK and EU to curb your cravings wherever you are.
Sometimes, when we want to giggle, we watch this clip of our Jonas in Hyde Park making the poor journalist from The Telegraph Newspaper try Surstromming fermented herring.
It’s worth the 3 minutes of your life.
Surstromming is fermented herring – the smell is so bad when you open it that people only ever do so outdoors. It is very strong. However, it is a delicacy in Sweden and is eaten with flatbread wraps, potatoes and sourcream.
NOTE: Always store the tin chilled, never open inside, the tin will squirt when you open it due to pressure – and it is illegal to take onto most airplanes. So, now you know.