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Monthly Archives: June 2013

An Englishman tries Surströmming (Fermented herring)

June 27, 2013 | Leave a comment

We’re not gonna lie to you: It really stinks. However, there’s a reason it is a really popular dish in Sweden.

Nothing is more fun, however, than to get non-scandies to open a tin of the the stinky herring and see their reaction. Big Steve From England has a youtube channel where he explores Swedishness as seen in the eyes of a Brit.

Here’s a clip from the day he tried stinky fish.

You can buy Surströmming in our grocery store in London or online (delivery to all of UK)

http://www.youtube.com/embed/d3oxd8iBGwI

Surströmming: The smelliest herring there is

June 20, 2013 | Leave a comment

It’s back in stock: Surströmming. Swedish fermented herring. It smells so bad you have to open it outside (and if you don’t, well, we warned you).

On the other side, it tastes really nice.

Why would anyone actually eat something that smells so very bad? Because it tastes good. In Sweden, have have Surstromming parties and Surstromming appreciation societies. We love the stuff.

You’re not allowed to bring Surstroming back on the plane with you (in case the can breaks on the plane) – so it is hard to get hold of.

Get your stash here

We also stock it in the shop on Great Titchfield Street.

REMEMBER TO STORE THE TINS IN THE REFRIGIATOR AFTER PURCHASE – do not store ambient. Please. Don’t.

surstroemming2

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