Monthly Archives: February 2012

Scandinavian food rising in popularity in Britian

February 28, 2012 | Leave a comment

We kinda had a feeling, you know. That Scandinavian food is the next big thing. Which is why, in 2006, Jonas and Bronte began making plans to take over the world. Or, at least, open a Scandinavian shop and cafe. We opened in 2007. Now, five years later, our shop and cafe is nicely busy and we have a massive warehouse where we import to wholesale and we are also now an online shop serving the whole of the UK with Scandinavian foods. We have 12 amazing people working with us and we’re growing. And loving it.

And so, for the past five years, Scandinavian food has become more and more popular in the UK. Along with flat packed furniture, bubble gum pop songs and some quite fantastic crime dramas, Scandinavian food has entered the everyday British life. From the cheese to the meatballs and the delightful breads, it is a growing segment of the food market – only set to grow bigger.

This article LINK http://www.bbc.co.uk/news/magazine-17156175 was published by the BBC this week. It talks about many interesting Scandi dishes – and it ends with claiming that “Scandinavian food probably won’t have a lasting shelf life in the UK” – but it entirely fails to discuss open sandwiches in detail – the perfect alternative to the boring triangular sandwiches on offer so many places here. Or how about a door stopper lump of bread with a bit of ham inside? No thanks. Give us a slice of rye bread, any day, with some toppings we can see. Stuff that tastes good and does you good all at the same time. Now, THAT is what Scandinavian food is all about, and we do believe that has a shelflife.

We believe that Scandinavian food hasn’t stopped growing and reaching across the North Sea, that it will continue to expand its reach across. Why? Because it makes sense: our traditional ways of preparing food is naturally low in fat, high in protein and high in the good carbs, not the bad ones. We stuff you full of oats, rye and seeds. Eat some berries, little Johnny, and don’t forget to finish your meatballs.

What the future holds remains to be seen – but for now, thanks to all of you guys who obviously believe that Scandi food is going to take over. Thanks for stopping by the cafe, thanks for using our online shop to satisfy your herring cravings: long may it last. Because we haven’t finished yet – we have buckets of plans and ideas and we can’t wait for the next chapter.

Here are some links to some of the articles in the press this week. Thanks to the many of you who sent in links:

The BBC article in question LINK http://www.bbc.co.uk/news/magazine-17156175

Swedish Aftonbladet talks to our Jonas Aurell LINK http://www.aftonbladet.se/nyheter/article14433864.ab

English article from The Local LINK http://www.thelocal.se/39368/20120227/

A general bit about Scandinavian food LINK http://www.deliciousmagazine.co.uk/articles/scandinavian-food (because we just love Delicious Magazine)

Feel free to comment – we’d love to know what you think about Scandinavian food in the UK.

Princess Estelle of Sweden – pictures

February 27, 2012 | Leave a comment

The new Swedish princess is names Estelle. So, one day, she will grow up to be Queen Estelle of Sweden. Awwww…

Here are the first pictures of Crown Princess Victoria and Prince Daniel’s little girl, posted on the official website LINK http://www.kungahuset.se/kungafamiljen/aktuellahandelser/aretsaktuellahandelser/prinsessanestelleforstabilderna.5.70e7de59130bc8da54e800020977.html a few minutes ago. She’s 4 days old. The pictures were taking by the little girl’s grandmother.


Stuff that is nice about Iceland

February 22, 2012 | Leave a comment

Many things are nice about Iceland (except when they bring out the fermented shark).

The photographer James Appleton LINK http://www.jamesappleton.co.uk/ spent time photographing an Icelandic volcano erupting – set in the backdrop of the Northern Lights.


You can view the whole slide show right here LINK http://www.huffingtonpost.co.uk/2012/02/20/icelandic-volcano-fimmvruhls-erupts-against-aurora-borealis-pictures_n_1288495.html?ref=mostpopular



Cool new Scandi inventions

February 16, 2012 | Leave a comment

Think we’re all about minimalist housing and flat pack book shelves?  Think again.  We can do more than that.

How about this fantastic solar powered water purifier?  Makes water safe to drink in a matter of hours by heating it via solar power and filtering it



Or how about these chairs operated by coins?  What a great idea for the deck chairs in Regents Park…



Hans Rosling on Population Growth in the world (worth watching)

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Here’s a Swede worth listening to, even if he uses Ikea boxes to illustrate a point. The point is about how to tackle global poverty and population growth.

It’s worth the ten minutes break to watch it.

http://www.ted.com The world’s population will grow to 9 billion over the next 50 years — and only by raising the living standards of the poorest can we check population growth. This is the paradoxical answer that Hans Rosling unveils at TED@Cannes using colorful new data display technology (you’ll see).
YOUTUBE http://www.youtube.com/embed/fTznEIZRkLg

How to annoy the Norwegians…

February 8, 2012 | 1 Comment

We couldn’t think of anything. Nada.


Except eating the last melkesjokolade LINK https://www.scandikitchen.co.uk/products/Freia-Melkesjokolade-100g.html from Freia, that really gets them annoyed.

New Norwegian delivery just arrived this morning – the shelves will soon be full of Mills Kaviar, more Freia chocolate that you can shake a stick at, Smash, Nora jams, brunost brown cheese… And much, much more.

To order online just click here LINK https://www.scandikitchen.co.uk/shop

Otherwise, pop by the store on Great Titchfield Street – we’d love to see you



How to annoy a Dane

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Actually, this article is really entitled “How to pi** off a Dane”. LINK http://matadornetwork.com/abroad/how-to-piss-off-a-dane/

It’s brilliant.

There are only six easy steps in which to do this. These include:

Tactic #1: Ask “How are you?” (and not give ten minute to hear the answer)

Tactic #2: Speak their language.

Tactic #3: Fail to signal in the bike lane.

Tactic #4: Wear your sweatpants in public.

Tactic #5: Smile at their children (or dogs).

Tactic # 6: Act like a human at the grocery store.

You can find out why these things annoy the Danes right here in the article LINK http://matadornetwork.com/abroad/how-to-piss-off-a-dane/

We’d like to add that comparing the Danes to the Swedes, Norwegians, Finns or Germans produce the same instant dislike and should never be attempted, even in jest.

Seriosuly, don’t. Even. Try.

if you don’t annoy your Dane, he might love you like the Great Dane in the picture above…

How to annoy a Swede…

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brilliant photo by jayspec LINK http://www.flickr.com/photos/jayspec/606663736/

It’s been a week in which we have learnt how to annoy people like us.

Interesting. But quite true.

The lovely Kate Reuterswärd has written a blog about 20 ways in which to annoy the Swedes and possibly ensure you never associate with any of those tall blondes again. LINK http://blogs.sweden.se/expat/2012/01/25/20-ways-to-annoy-a-swede-part-i-1-10/

Kate’s examples include:

1. Speak at an American volume (loudly) in public places, especially on public transportation.

2. Walk inside with your shoes still on.

3. “I don’t like coffee.”

4. Tell Swedes who are not from Skåne that Skåne is the real Sweden.

5. Criticize Midsummer.

6. Compare them to Danes.

7. Compare them to Norwegians.

8. Compare them to Finns.

9. Compare them to Germans.

10. Complain about environmentalists.

11. Try to arrange an office happy hour less than a week in advance.

12. Make fun of the Vasa Ship..

13. Install wall-to-wall carpeting.

14. Try to convince a Swede to come to church with you next Sunday.

15. Say you’ve never heard of Astrid Lindgren.

16. Say that Sweden’s government is Socialist.

17. Corner someone at a party and insist they tell you the secret to why Swedish people are so so beautiful.

18. Lecture everyone on the dangers of candles.

19. Tell people that women should stay at home after their first child.

20. Start a conversation with a stranger.

You can read Kate’s blog post right here LINK http://blogs.sweden.se/expat/2012/01/25/20-ways-to-annoy-a-swede-part-i-1-10/


Two Swedish girls went to Uganda…

February 7, 2012 | Leave a comment

We heard about these two Swedish girls the other month and have been following their progress. LINK http://skitungarna2011.blogspot.com/2011/02/vad-i-hela-friden-ar-det-har.html

In short, two Swedish students went to Uganda. There, they helped set up a home and secure six street kids a school place. They went back to Sweden, confident that the orphanage was safe and secure and a good environment for the boys to grow up.

Not so. Soon, Emma and Therese learnt that the boys were being abused. Severely so. Physically, mentally. The environment, under the leadership of a not-at-all-nice man they call Director. Beatings, punishments, being locked in rooms for days on end. Not to mention going without food. Horrific.

Most people would feel pretty powerless being back in Sweden. What do you do?

Emma and Therese went back to Uganda. Went to the orphanage. Collected the boys – all 13 of them. Then they rented their own house and now live in Uganda, with their 13 boys whom they call “their brats”.

Emma and Theresa work around the clock to provide a safe and secure environment for their kids. They work, tirelessly, to be supportive, understanding and more grown up than they should be at this age – to have to deal with issues far beyond what most of us could handle.

They have a blog LINK http://skitungarna2011.blogspot.com/2011/02/vad-i-hela-friden-ar-det-har.html in which they write about their life there. They talk about the kids, their successes (and sometimes when things go wrong). The blog is in Swedish, but if you use Google Translate, just right-click and hit “translate to English” and you wil get a pretty good picture of what is happening.

Emma and Theresa fund raise, tirelessly, to cover the monthly running costs of the home for their boys. They are just trying to keep their promise; to give the boys a home, food, love, schooling – and thus, a future. They don’t need much to keep it going. But they need it, continuously, and it is getting harder and harder to keep asking.

We’ve been in touch with Emma lately and asked her to set up a “donate” button LINK http://skitungarna2011.blogspot.com/2011/02/vad-i-hela-friden-ar-det-har.html for non-Swedish donations. You will find this on the right hand side of the page.

Even if you don’t fancy donating, we are certain you will find their blog an inspiring and worthwhile read. LINK http://skitungarna2011.blogspot.com/2011/02/vad-i-hela-friden-ar-det-har.html


DNB ad wins award for best Norwegian advert 2011

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We featured this advert a few months back. It’s too good not to show again. The advert, for Norwegian bank DNb has just picked up the prestigious Goldfish award for best advert 2011.

We have no problem seeing why. Brilliant.

YOUTUBE http://www.youtube.com/embed/C_8TGTKdrlY

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