Finland – Land of Coffee, Salmiakki and Saunas
In just a few weeks – early October – we are launching our new Finnish range. That’s right, around 60 new Finnish products are hitting the shelves (have a look at what’s coming here). From rye bread to liquorice, ice cream toppings to chocolate – we are super excited. Can one ever have enough salmiakki or dark strong coffee? We think not.
There are thousand things to love about Finland (in addition to the lakes, of course), here are – in no particular order – a few of them.
- Coffee – Kavhi
Finns drink approximately 12kg of coffee per person per year. That equals roughly 240 cafetieres, or 1200 cups – depending on size – an average of 3.3 cups per day. The word caf-finn-ated suddenly got a new meaning (oh ho ho – excuse our humour, we have had too much coffee and are currently bouncing up and down).
- Liquorice – Salmiakki
Ask any Scandinavian (or Dutch) – they’ll tell you the super salty intense stuff is The Only Liquorice worth eating. In Finnish called Salmiakki, it has an addictive edge that is as alluring to us as a freshly made bread. Finnish is arguably the best – you can check out our pan-Nordic range of liquorice here – Norwegian, Danish, Swedish and Finnish – we have it all.
- Chocolate – Suklaa
They’re good at many things, the Finns. Chocolate is not widely associated with chocolate, but the Karl Fazer brand is truly worth seeking out. It is smooth and creamy, slightly less sweet than many other brands – and it comes in a range of flavours – Salmiakki (of course!), the Praline-filled Geisha, mint-crispy Marianne-flavoured, and the yummy chewy Dumle toffees.
Karl Fazer Marianne Mjölkchoklad – Peppermint Crisp Milk Chocolate 100g
Fazer Salmiakki – Chocolate with Liquorice 100g
Fazer Geisha – Chocolate with Hazelnut 100g
More coming – have a look here.
These little trolls have a fond place in many Scandi and Nordic hearts. The books, written and beautifully illustrated by Tove Jansson were all published between 1954 and 1970 and were also made into a television series. Raise your hand if you had nightmares about Mårran/Hufsa/The Groke and the scary electrifying little Hattifnatteners?
- The Finnish Language
Finnish has a word for everything, that’s right – one word where in English you’d need a whole sentence. Some examples;
Juoksentelisinkohan? – I wonder if I should run around aimlessly?
Hyppytyynytyydytys – Bouncy-cushion satisfaction
(any more – please please let us know in the comments. We love these!)
- Finnish Rye Bread – Ruisleipä
Finnish rye bread is robust, dark and full of flavour – and it pairs oh so well with toppings such as smoked salmon or herring. If you are yet to try the latter, get your hands on some mustard herring (for example, this one) and eat it on a slice of Finnish rye bread (lightly toasted if you prefer). You can thank us later.
Of the many Finnish contributions to the world, the sauna has to be one of the most famous ones. With over 3 million saunas in a country of around 5 million people, it is undeniably an important part of the Finnish society – not surprisingly maybe, for a country who for large parts of the year experiences relatively harsh and cold weather conditions.
Finnish design – need we say more? Beautiful, simple and sometimes almost supernatural in its use of organic shapes, materials and colours.
Any other things you love about Finland? Let us know.
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