Crispbread is common across Scandinavia, but especially so in Sweden, followed closely by Norway. 85% of all Swedish households have it at all times.
Crispbread is Sweden’s second largest export – second only to Absolut vodka.
Your average Swedish munches through 5.5 kg of crispbread every year – and crispbread is amongst the most missed food products for Swedes abroad. It may not sound much, but considering an average crispbread weighs about 12 grams, this equates to 458 slices every year. A crispbread a day keeps the doctor away.
What.. IS crispbread? Crispbread is traditionally made with only wholegrain rye, yeast, salt and water, although these days you have a wide range of variety ranging from all-wheat to all nut and seed (to purist, these don’t count). However, when you say crispbread, most people will still think of your classic rye crispbread.
In Scandinavia, crispbread is treated as any other type of bread. It can be topped with almost anything, and is a common part of breakfast, lunch, dinner or snacks in between.
Super versatile, you can have crispbread at every meal. Crushed over a bowl of yoghurt, maybe with some berries, for a naturally low sugar, high fibre and delicious granola for breakfast; topped with smoked salmon and cream cheese for lunch; used as pizza base for dinner (oh yes, crispbread pizza is a thing and it’s delicious. In Sweden you can even buy ready made frozen crispbread pizzas).
In the UK, crispbread is often thought about in one of two ways; 1; as a cracker for cheese or 2; diet food. This saddens our crispy Scandi hearts and tummies. Because; crispbread is absolutely great with cheese, and is definitely much better for you than mass produced wonderbread – but Scandis eat crispbread because it is tasty (and you can top it with anything you like), convenient (it keeps forever) and good for you. You could eat 4 triangles of crispbread for every slice of white bread – and thanks to the high fibre content you will stay fuller for a lot longer. Meaning you may be able to resist that cinnamon bun later. Or not. But that’s ok. Balancing your crispbread with cinnamon buns is what the Swedes would call ‘lagom’.
Please note that all orders placed after 12th of December have missed the pre-Christmas deadline and will therefore not be shipped until January.
Our café & shop in central London is open until 23rd of December and will continue to get stock daily. Happy holidays! Dismiss